The Favicon

What is a Favicon? It’s a brand element that represents your website by displaying a small scale representation of your brand in your browser tab or URL bar. A brand identity can be made up of a number of elements and the favicon is generally a strong element of the brand. In our case we chose to use the symbol of a little lightning bolt. For each client what the Favicon will be depends mainly on which brand element can translate most clearly and effectively at the smallest scale.

Favicon-main

The Concept

What brand elements reinforce the concept of the brand? In recent work for Velocity Energy, we introduce “the plug” as a brand element that customers will identify with the “Smart Grid”. This icon is easily identifiable and works well scaled to favicon size.

www.flextricity.com &
www.velocityenergy.com.au

VE

Considerations

We faced a unique situation with the Passages Relocation favicon. They have a crisp logo that you expect might scale down well—and in most cases it does. The favicon however is 16×16 pixels and the rectangular landscape proportions of the logo don’t quite translate well into the square format without some help. In order to make it work we tried adjusting the 2:1 dimensions to 1:1 and framing the blue mountains in the background in a square.

Passages